When talking about diets, diet foods cannot be ignored. As we see
the TV commercial, varieties of diet foods are going around nowadays such as protein
shakes, enzyme drinks, some sort of jellies and so on… The commercial the dieting
products companies make all seem very attractive, and make the consumers feel
like products will give immediate and dramatic effects. However, are they
really so? Are they really giving you the effects they show on the commercial
or advertisement? Let me assume that the speech below is by a representative of
the diet foods company’s advertisement post.
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Hello,
I am a representative of one of the diet foods companies’ advertisement post. We
are producing effective diet foods for dieters. Unlike USA or other countries
in the west, Japanese people believe slender as the virtue, and we know most of
them are young women. Therefore, by consider what young woman would prefer, we
finally decided to produce dieting protein shakes and jellies. I know young
women love sweets, and they want to be conscious of “being women” all the time.
However, for actually selling the products, the advertisement takes
the most important role. We have to create the attractive commercial on TV and
the internet. The most effective way is to show before and after, and
dramatically introduce the dietetically effective ingredients in the products.
Of course, we choose the before after which had changed the most, even though
it does not mean everyone could change the same; but what is the problem if we
say “there are individual differences?” We are not lying.
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